THE GOLDEN RULE™

$85

NEXT GENERATION RETINOID

The Gold Standard in aesthetic skincare, our retinoid improves the appearance of fine lines, wrinkles and skin’s overall texture and tone while imparting a golden glow while you sleep. Traditional retinoids can be irritating, but ours is specially formulated to deliver the same high potency results while being well tolerated in most users.

50 ml / 1.7 fl oz
USE : EVERY EVENING

Customer Reviews

Based on 8 reviews
88%
(7)
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13%
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T
T.J.
Simply can’t live without this product

I have been using this product for about 2 months and it is a game changer. Clear, even, GLOWING skin without sensitivity or peeling. I am using the entire product line now and am in love. So if your interested in aging in reverse, don’t waste one more minute.... place your order!!

s
s.w.
Not seeing any difference

I have used this nightly for over 2 weeks. No significant difference to report. Hoping to see results after 30 days. I'm 54 and I don't really have bad or deep lines.

J
J.
Holy Grail !!!!

I have tried every retinoid on the market including prescription Retin-A, every single one went in the trash because they irritated my sensitive skin. The Golden Rule is the only retinoid I have tried that is gentle, but extremely effective and does NOT irritate my skin. I love it so much, so thankful to Courtney and Nancy for developing this amazing and much needed product! This is what I have been waiting for and my skin just loves it! My skin is smoother, softer with much better texture. And it helps to keep that occasional break-out at bay. All these wonderful benefits without giving me that dry, peeling, flakey, unsightly skin that makes me look older. This products works beautifully and with no harsh dryness or irritation, I cannot be a bigger fan! LOVE, LOVE, LOVE!!

G
G.
Love Love Love!!!

I'm using the whole line and absolutely love how my skin looks. I'm very excited about this skin care. It's fewer steps than my last one but with all the quality ingredients plus more. I have used so many high end products but haven't seen results so quickly like I do with this one.

I've been using it since Christmas, so about a month and my skin is definitely glowing. I'm 45 years old and thrilled I found The Route.

S
S.
Finally the results I’ve been searching for!

The Golden Rule is gentle on my skin yet effective enough to notice it’s working and doing what it’s designed to do! I follow up with the Everything Night Every morning I use the Everything Day then finish up with the Girlfriend! My skin is soft and glowing. Absolutely love these products and plan on buying everything they offer! I truly believe in the Route and highly recommend it!

KEY INGREDIENTS

NIGHTTIME TARGETED HIGH-POTENCY ACTIVES

  • High Performance Retinoid
  • Award-Winning Soothing Truffle Extract
  • Skin Barrier Renewal Accelerator
  • Skin Comforting Oat Derivative
  • Real Gold

NURSE NANCYTM COMPLEX

A Nurse-powered, proprietary cocktail of tried and true ingredients your skin needs in abundance to promote daily skin health.

HAPPY PHOSPHOLIPIDS

This unique, phospholipid base is clinically-proven to boost mood and happiness while providing skin identical hydration and moisturizing benefits.

THE ROUTEINE

Use every evening

Apply to face, neck, décolleté and hands

Allow to fully absorb

Follow with THE EVERYTHING NIGHT™

Do random acts of kindness for a better world and a happier you!

KEY INGREDIENTS

NIGHTTIME TARGETED HIGH-POTENCY ACTIVES

  • High Performance Retinoid
  • Award-Winning Soothing Truffle Extract
  • Skin Barrier Renewal Accelerator
  • Skin Comforting Oat Derivative
  • Real Gold

NURSE NANCYTM COMPLEX

A Nurse-powered, proprietary cocktail of tried and true ingredients your skin needs in abundance to promote daily skin health.

HAPPY PHOSPHOLIPIDS

This unique, phospholipid base is clinically-proven to boost mood and happiness while providing skin identical hydration and moisturizing benefits.

THE ROUTEINE

Use every evening

Apply to face, neck, décolleté and hands

Allow to fully absorb

Follow with THE EVERYTHING NIGHT™

Do random acts of kindness for a better world and a happier you!

KEY INGREDIENTS

NIGHTTIME TARGETED HIGH-POTENCY ACTIVES

  • High Performance Retinoid
  • Award-Winning Soothing Truffle Extract
  • Skin Barrier Renewal Accelerator
  • Skin Comforting Oat Derivative
  • Real Gold

NURSE NANCYTM COMPLEX

A Nurse-powered, proprietary cocktail of tried and true ingredients your skin needs in abundance to promote daily skin health.

HAPPY PHOSPHOLIPIDS

This unique, phospholipid base is clinically-proven to boost mood and happiness while providing skin identical hydration and moisturizing benefits.

THE ROUTEINE

Use every evening

Apply to face, neck, décolleté and hands

Allow to fully absorb

Follow with THE EVERYTHING NIGHT™

Do random acts of kindness for a better world and a happier you!