THE GOLDEN RULE® - RETINOID/RETINOL SERUM
THE GOLDEN RULE® - RETINOID/RETINOL SERUM
THE GOLDEN RULE® - RETINOID/RETINOL SERUM
THE GOLDEN RULE® - RETINOID/RETINOL SERUM
THE GOLDEN RULE® - RETINOID/RETINOL SERUM
THE GOLDEN RULE® - RETINOID/RETINOL SERUM
THE GOLDEN RULE® - RETINOID/RETINOL SERUM
THE GOLDEN RULE® - RETINOID/RETINOL SERUM
THE GOLDEN RULE® - RETINOID/RETINOL SERUM THE GOLDEN RULE® - RETINOID/RETINOL SERUM THE GOLDEN RULE® - RETINOID/RETINOL SERUM THE GOLDEN RULE® - RETINOID/RETINOL SERUM THE GOLDEN RULE® - RETINOID/RETINOL SERUM THE GOLDEN RULE® - RETINOID/RETINOL SERUM THE GOLDEN RULE® - RETINOID/RETINOL SERUM THE GOLDEN RULE® - RETINOID/RETINOL SERUM THE GOLDEN RULE® - RETINOID/RETINOL SERUM THE GOLDEN RULE® - RETINOID/RETINOL SERUM

THE GOLDEN RULE® - RETINOID/RETINOL SERUM

$85.00

NEXT GENERATION RETINOID SERUM

RETEXTURIZE • RENEW • ILLUMINATE

The Gold Standard in aesthetic skincare, our retinoid improves the appearance of fine lines, wrinkles and skin’s overall texture and tone while imparting a golden glow while you sleep. Traditional retinoids can be irritating, but ours is specially formulated to deliver the same high potency results while being well tolerated in most users.    

50 ml / 1.7 fl oz


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KEY INGREDIENTS
THE ROUTEINE
NURSE NANCY NUGGETS

KEY INGREDIENTS

NIGHTTIME TARGETED HIGH-POTENCY ACTIVES

  • High Performance Retinoid
  • Award-Winning Soothing Truffle Extract
  • Skin Barrier Renewal Accelerator
  • Skin Comforting Oat Derivative
  • Real Gold

NURSE NANCYTM COMPLEX

A Nurse-powered, proprietary cocktail of tried and true ingredients your skin needs in abundance to promote daily skin health.

HAPPY PHOSPHOLIPIDS

This unique, phospholipid base is clinically-proven to boost mood and happiness while providing skin identical hydration and moisturizing benefits.

VIEW ALL INGREDIENTS

THE ROUTEINE

Use every evening

Apply to face, neck, décolleté and hands

Allow to fully absorb

Follow with THE EVERYTHING NIGHT®

Do random acts of kindness for a better world and a happier you!

NURSE NANCY NUGGETS

Customer Reviews

Based on 77 reviews
94%
(72)
4%
(3)
3%
(2)
0%
(0)
0%
(0)
T
Theresa Kemerer
Retinol

Doesn’t sting goes on smooth face feels softer

F
Francesca
The First Retinol I Have Ever Tried

I came late to really taking care of my skin. When I started using all the products in The Route Beauty “Routeine,” I started seeing brighter skin within a couple of weeks. I really love the way my skin felt using these products. But I was really happy that the Golden Rule did not irritate my skin. Since I had never used a retinol before, I know that the Golden Rule is really helping my skin look and feel great.

L
Lisa S.
So far....

I've only been using the retinol serum for a week but I have had NO dryness or flaking. My skin is glowing in the morning!

C
Credé Irby
Truly Golden!

This is BY FAR the best retinoid cream I have ever used! It is/does exactly what Nurse Nancy says it will! It’s non-irritating and leaves my skin SO soft and smooth. I HIGHLY recommend adding this into your routine.

J
Jonathan Abernathy
The Best Skin Care EVER!

I started using the Route back in Nov 2021 and have been addicted since! It’s formulated so amazing, doesn’t break me out and gives me the most radiant glow ever. Seriously my favorite products.

123

WE LOVE USING THIS WITH

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KEY INGREDIENTS

NIGHTTIME TARGETED HIGH-POTENCY ACTIVES

  • High Performance Retinoid
  • Award-Winning Soothing Truffle Extract
  • Skin Barrier Renewal Accelerator
  • Skin Comforting Oat Derivative
  • Real Gold

NURSE NANCYTM COMPLEX

A Nurse-powered, proprietary cocktail of tried and true ingredients your skin needs in abundance to promote daily skin health.

HAPPY PHOSPHOLIPIDS

This unique, phospholipid base is clinically-proven to boost mood and happiness while providing skin identical hydration and moisturizing benefits.

VIEW ALL INGREDIENTS

NURSE NANCY NUGGETS

Use every evening

Apply to face, neck, décolleté and hands

Allow to fully absorb

Follow with THE EVERYTHING NIGHT® nighttime moisturizer

Do random acts of kindness for a better world and a happier you!

NURSE NANCY NUGGETS
KEY INGREDIENTS

NIGHTTIME TARGETED HIGH-POTENCY ACTIVES

  • High Performance Retinoid
  • Award-Winning Soothing Truffle Extract
  • Skin Barrier Renewal Accelerator
  • Skin Comforting Oat Derivative
  • Real Gold

NURSE NANCYTM COMPLEX

A Nurse-powered, proprietary cocktail of tried and true ingredients your skin needs in abundance to promote daily skin health.

HAPPY PHOSPHOLIPIDS

This unique, phospholipid base is clinically-proven to boost mood and happiness while providing skin identical hydration and moisturizing benefits.

VIEW ALL INGREDIENTS

THE ROUTEINE

Use every evening

Apply to face, neck, décolleté and hands

Allow to fully absorb

Follow with THE EVERYTHING NIGHT™

Do random acts of kindness for a better world and a happier you!

KEY INGREDIENTS

NIGHTTIME TARGETED HIGH-POTENCY ACTIVES

  • High Performance Retinoid
  • Award-Winning Soothing Truffle Extract
  • Skin Barrier Renewal Accelerator
  • Skin Comforting Oat Derivative
  • Real Gold

NURSE NANCYTM COMPLEX

A Nurse-powered, proprietary cocktail of tried and true ingredients your skin needs in abundance to promote daily skin health.

HAPPY PHOSPHOLIPIDS

This unique, phospholipid base is clinically-proven to boost mood and happiness while providing skin identical hydration and moisturizing benefits.

VIEW ALL INGREDIENTS

THE ROUTEINE

Use every evening

Apply to face, neck, décolleté and hands

Allow to fully absorb

Follow with THE EVERYTHING NIGHT™

Do random acts of kindness for a better world and a happier you!