THE GOLDEN RULE®

$85

NEXT GENERATION RETINOID

RETEXTURIZE • RENEW • ILLUMINATE

The Gold Standard in aesthetic skincare, our retinoid improves the appearance of fine lines, wrinkles and skin’s overall texture and tone while imparting a golden glow while you sleep. Traditional retinoids can be irritating, but ours is specially formulated to deliver the same high potency results while being well tolerated in most users.    

50 ml / 1.7 fl oz


DISCOVER MORE

KEY INGREDIENTS

NIGHTTIME TARGETED HIGH-POTENCY ACTIVES

  • High Performance Retinoid
  • Award-Winning Soothing Truffle Extract
  • Skin Barrier Renewal Accelerator
  • Skin Comforting Oat Derivative
  • Real Gold

NURSE NANCYTM COMPLEX

A Nurse-powered, proprietary cocktail of tried and true ingredients your skin needs in abundance to promote daily skin health.

HAPPY PHOSPHOLIPIDS

This unique, phospholipid base is clinically-proven to boost mood and happiness while providing skin identical hydration and moisturizing benefits.

THE ROUTEINE

Use every evening

Apply to face, neck, décolleté and hands

Allow to fully absorb

Follow with THE EVERYTHING NIGHT®

Do random acts of kindness for a better world and a happier you!

NURSE NANCY NUGGETS

Customer Reviews

Based on 45 reviews
91%
(41)
4%
(2)
4%
(2)
0%
(0)
0%
(0)
R
Regina Beach

I really like the feel of the product and how it makes my skin glow!

J
J Z
Love The Golden Rule

I have tried other retinoids before, but none have worked like The Golden Rule.....Love this product!

D
DLG
Love The Golden Rule

I have been using The Route products for 3 months now and my skin looks so much better. I see a definite reduction in wrinkles and love the texture of my skin. I do recommend.

J
J Z
Love The Golden Rule

Love this product. I have used similar products before, but non have worked like this. One of my favorite products....a must have.

R
Rebecca Rogers
Love The Golden Rule!

Five stars and more!! I just love all The Route products and love The Golden Rule. This is my weekend treat to my face!


 


SEE IT IN ACTION

 

KEY INGREDIENTS

NIGHTTIME TARGETED HIGH-POTENCY ACTIVES

  • High Performance Retinoid
  • Award-Winning Soothing Truffle Extract
  • Skin Barrier Renewal Accelerator
  • Skin Comforting Oat Derivative
  • Real Gold

NURSE NANCYTM COMPLEX

A Nurse-powered, proprietary cocktail of tried and true ingredients your skin needs in abundance to promote daily skin health.

HAPPY PHOSPHOLIPIDS

This unique, phospholipid base is clinically-proven to boost mood and happiness while providing skin identical hydration and moisturizing benefits.

NURSE NANCY NUGGETS

Use every evening

Apply to face, neck, décolleté and hands

Allow to fully absorb

Follow with THE EVERYTHING NIGHT®

Do random acts of kindness for a better world and a happier you!

NURSE NANCY NUGGETS

Retinoids teach your skin to be young again. Ours is the holy grail, the queen of all skincare ingredients. Our retinoid rules over all of them. Side effects from Rx and harsher over-the-counter retinoids (retinol) are counterproductive. Inflammation accelerates the aging process, so why the heck is it ok to have this nasty side effect in your skincare product... Ours is a Happy Retinoid!

 

KEY INGREDIENTS

NIGHTTIME TARGETED HIGH-POTENCY ACTIVES

  • High Performance Retinoid
  • Award-Winning Soothing Truffle Extract
  • Skin Barrier Renewal Accelerator
  • Skin Comforting Oat Derivative
  • Real Gold

NURSE NANCYTM COMPLEX

A Nurse-powered, proprietary cocktail of tried and true ingredients your skin needs in abundance to promote daily skin health.

HAPPY PHOSPHOLIPIDS

This unique, phospholipid base is clinically-proven to boost mood and happiness while providing skin identical hydration and moisturizing benefits.

THE ROUTEINE

Use every evening

Apply to face, neck, décolleté and hands

Allow to fully absorb

Follow with THE EVERYTHING NIGHT™

Do random acts of kindness for a better world and a happier you!

KEY INGREDIENTS

NIGHTTIME TARGETED HIGH-POTENCY ACTIVES

  • High Performance Retinoid
  • Award-Winning Soothing Truffle Extract
  • Skin Barrier Renewal Accelerator
  • Skin Comforting Oat Derivative
  • Real Gold

NURSE NANCYTM COMPLEX

A Nurse-powered, proprietary cocktail of tried and true ingredients your skin needs in abundance to promote daily skin health.

HAPPY PHOSPHOLIPIDS

This unique, phospholipid base is clinically-proven to boost mood and happiness while providing skin identical hydration and moisturizing benefits.

THE ROUTEINE

Use every evening

Apply to face, neck, décolleté and hands

Allow to fully absorb

Follow with THE EVERYTHING NIGHT™

Do random acts of kindness for a better world and a happier you!