March 8th marks international Women's Day and there are tons of ways make a difference.

At a 1910 conference in Copenhagen for working women, the 100-plus attendees unanimously agreed to designate one day each year for women around the world to rally for equality—a unified, amplified call for change. The following March, the first International Women's Day was observed (IWD website). We've come a long way since and there is much to be proud of, but still more we can do.

Whether it's volunteering in your community or reaching out to a woman you admire, International Women's Day was created as a way to activate and campaign for equality. Here are some ideas of ways you can observe this special day and spread the celebrations throughout the month.

Take time to learn about ways to help women and girls in different parts of our world. What are their lives like? What can you do about inequality, poverty and injustice? There are local, national and international organizations to support.

Don't let the cynics tell you that social media doesn't make a difference. Help spread awareness about International Women's Day. This year’s official International Women’s Day theme (2021) is #ChooseToChallenge. It’s a call-to-action to challenge the status quo by raising awareness against bias, celebrating women's achievement, and taking action for equality.

Support women owned businesses by finding businesses that are women founded and owned. As a women founded brand, we're passionate about helping women feel comfortable in their own skin, so you're welcome to start with us! There are so many companies out there that are women fronted, so seek them out.

Understanding the women's equality movement is a powerful tool when called to defend it. So take time on International Women's Day to read up on some history! Be sure to look beyond the lens of your own experience by looking at the struggles of women in other cultures besides your own.

There are motivated, inspiring, go-getting women all around us. Whether you've got a friend writing a blog or a coworker raising money for a cause, you've got a chance to offer your support and encouragement. THANK THEM! Reach out to a female leader in your community and thank them for their work. It may be a small gesture for you, but it will be incredibly meaningful for them. And don't forget to thank your elders! None of us would be here without the work of women who came before us. Be the person to shine the spotlight on these individuals either privately, offering help or vote of confidence.

HAPPY INTERNATIONAL WOMEN'S DAY AND MONTH!

love, THE ROUTE® BEAUTY