THE ZOE PROJECT: Emerging Beauty Brand: The Route

"This brand [The Route] is new to Dermstore this year and one that I think will really resonate with the skin care enthusiast community because of its medical grade formulas packaged in an easy and luxurious tight line of products," Santos says. "What makes it particularly remarkable is its proprietary compound of hydrators, antioxidants, and skin barrier restoring ingredients specifically formulated to deliver exactly what your skin needs, when it needs it most, referred to by the brand as the 24 Hour Skin Rhythm."